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Archive for the ‘Copywriting RVJ’ Category

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Exaggerate, Invent something fantastic
擘大個口狂笑:D

Spin some insane nonsense
經常睡眠不足,做出d精神錯亂既行為
Wake Up!

See it from a child’s point of view
自覺我地人係好渺小,想做很多,但能力有限
Johnny Thunder, now in town for the New York toy fair

Cosmo Cool, now in town for the New York toy fair.

Obi Van Kenobi, now in town for the New York toy fair.

Shock people
其實我有時都好暴力下:p
Let’s keep children away from violent toys.
Non-violent toys only.

Involve the target audience
我需要朋友既幫助

有時我需要靜既時候
Kiev Jewellery Factory: Keep silence

Supercharge reality
近視妹,遠野睇唔清喎:{
Segall and the Ship Exhibition. At Parque D.Pedro Shopping Center, from August 4th to September 7th

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1. Before and After
St. Ives: Hands, Shoulders, Knees & Toes
>Instantly revive馬上回復生機

2. FUDing
fuding通常會用幽默/誇張手法去演繹
Moustaches Make A Difference
>This month, help us support prostate cancer 前列腺癌research by growing a moustache.
>If you can’t get grow one, get one at mosmakeadifference.com, and encourage your friends to donate
http://adsoftheworld.com/taxonomy/brand/moustaches_make_a_difference
(這是由 TBWA Singapore 所發起的廣告運動,將多位歷史上有蓄鬍的偉大人物鬍子剃掉並作前後對比,來凸顯出蓄留鬍子的差異。
名為〝Moustaches Make A Difference〞的活動是為了倡導並表明他們支持對前列腺癌的研究。非常有創意的廣告!)
Stalin史達林(蘇聯政治獨裁者)
共產黨→征服者/勝利者

Mr. Kesuke Miyagi宮城健介(空手道師傅)
老人→老師傅

Super Mario
勇敢男人→英雄

3. Wit機智 ( not humor)
>In some situations, even the slightest spelling mistake can lead to catastrophic consequences.
串錯字引發災難性結果
>In those situations, it’s good to have a friend’s help; especially if this friend is an expert in the field of foreign languages.
Smile
答案選擇:一排牙齒,恩考,一隻牙,乳頭
如果答錯左,我諗個女仔應該會一世都唔理你:p

Meeting
答案選擇:年度報告,肛門報告,動物報告,環齒形報告
如果答錯問題,我諗你去見e份工都幾難比佢地請你:p

4. Knock the competitor
now串i-cable又貴又少頻道睇
i-cable反串now冇世界珊睇


5. Provocation
Peter MacCallum Cancer Centre: Break
Slogan: ‘Take a break from the sun.’
挑釁d人想有皮膚癌就去曬多d太陽啦!

6. Intrigue詭計,有情節的
Smart: Pollution
>smart, the less polluting car of the world, from just 7.990€”
因為架車係環保汽車,排放污染物比較少,帶來綠色生活

7. Gimmicks
2010年11月13日搭巴士的時候,
上左車一望,成架車都貼滿色彩繽紛既貼紙,
貼紙係promote活學教育e間補習社..
連我呀媽都話「幾靚喎」
當家長搭巴士見到e間補習社咁有心思,
都會考慮會唔幫佢地既仔女去報e間報習社:)

Explain the approach of my Hot Can video
Intrigue
The background photos are :
-located different country
-in morning/ at afternoon/ at night
→anywhere

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